Philips Opens Its First Brand Shop In Africa.

Royal Philips (Personal Health Division), has unveiled its first brand shop in Lagos. This is also the first brand shop in Africa and is part of plans to expand consumer touch points.

The General Manager, Personal Health West Africa, Mrs. Chioma Nweke, said that the brand shop would provide an exciting destination for consumers to interact with Philips’ products. She noted that Philips is committed to touching 3 billion lives by 2020 through innovative products that matter to people.

She said, “We are excited to unveil the first Philips brand shop in Africa where we can showcase these innovations and Nigerians can have full access to appliances that would help them achieve healthier lifestyles.

The Brand Shop, with its attractive design is located at Road 2, Ikota Shopping Complex, Ajah Roundabout. It is truly a one-stop location that boasts a wide array of original Philips products from the No.1 brand in Airfryer to mother and child care products and even home lighting.

On the heel of the Philips ‘Buy Original Campaign’, this will ensure that consumers can have peace of mind when purchasing original Philips appliances which come with a 2-Year Warranty and seal of quality.

Also, to commemorate Breast Cancer Awareness month, Ms. Kate Okeke, BDM Diagnostic X-ray, Health Care divisionfurther explained the importance of healthy eating to boost the immune system thereby keeping the risk of breast cancer as low as possible.

Staying at a healthy weight, staying active throughout life, and eating a healthy diet may greatly reduce a person’s lifetime risk of developing breast cancer as overweight women have an increase risk after menopause’’

To supplement a healthy lifestyle, women should perform breast self-exam starting in their 20s; and clinical breast exam every 3 years in their 20s and 30s and annually after 40. Yearly mammograms should be done starting at age 40 and at age 30 for women with high risk. This is continued for as long as a woman is in good health.

Finally, Mr. Ime Umoh, MD, Philips Health Tech West Africa noted that Philips is committed to Nigeria and will be expanding more consumer touch points to ensure that many consumers get to experience the original promise of the brand.

Renowned Actress, Bimbo Akintola was also present at the ceremony to support the brand. Chef Paul, who has worked with the Philips Arifryer for over 3years was on hand to demonstrate several delicious dishes with Philips kitchen appliances.

For further information, please contact:

Philips Nigeria

Tel: +234 1 448 9255

E-mail: pelumi.adeleke@philips.com

Website:www.Philips.ng