Social Media For Wedding Professionals: What Is The Best Social Media Platform For Your Brand

Social media is a great way to market your business as a wedding professional. Social media is suppose to be a tool you use to grow your business and attract clients. There are so many social media platforms out there. However,if you are not sure  of what social media platform you should be focusing on as a wedding professional…this post will help you make a decision

1.Facebook: Facebook is a platform that every wedding professionals should be on and should be using to market to brides. With over  1,590 billion active users, facebook is ruling supreme. Start by joining active facebook groups,group created for industry professionals, groups created for singles, you are sure to meet brides in such groups.

Also, you may want to work on making a few changes like giving your cover photo,profile photo your own business facebook page a brand new look and post frequently on your page. Ensure that you are very active on all the group and you are joined.

2.Instagram:  Instagram is growing and it is growing extremely fast. Instagram currently has 400million users. The industry  where you play is extremely visual related so as the best way to show off your work is on a platform that focuses on visual elements of social media. Keep your  work branded and focused ,use good ,clear  images, post regularly, but do not flood peoples timeline. Post behind the scenes of your work, post tips and quotes to keep your  followers enticed and excited. Reply comments, questions, use hashtags and use filters . Also follow industry professionals. Instagram is a great platform to study your competitors, find out and what they are doing and by doing these,thing differently. Also watchout for latest wedding trends on instagram.

(Over 80million photos are uploaded each day. There are 3.5billion instagram likes per day. More than 40billion photos have been shared so far).

3.Printerest:  Printerest  has over  70million users and it is rated as the 3^rd largest social network .80% of printerest users are women and the most popular age group is 30–49years old, followed by 18–29years old. However, the most active users come from the US and Canada. For a Nigerian event professional, printerest may not be your ideal platform to grow your business. We are not ruling out the fact that there are no Nigerians using this platform. But printerest isn’t that platform for Nigerian brides.

4.Twitter:  Twitter is a great platform for you as an event professional. Twitter has 320million active users about  500million tweets are sent out each day that’s about 6,000 tweets  every second. 65%  of the companies on twitter use this platform for marketing. I’ll recommend twitter to you because it is easier to learn, you only have to share quick little thoughts and tid bits with your community  on a regular basis. You can also follow other professionals in the industry. Twitter is a good platform to market your business.

Some of the professionals  currently using social media to grow their event business are…Funke Bucknor,Banke Meshida Lawal, Mosun Akinwamide, Jide Odukoya, Tosan Jemide.

The key to get social media to work for you is posting consistently and be engaging.