Nokia Kicks Off Asha Ice Campaign To Engage Customers

Lagos, Nigeria, March 17th, 2014: Following the successful extension of its Asha smartphone range, Nokia has announced the launch of The Asha Collection By You, a competition-based campaign that offer users of the Asha Ice range of phones to show off their unique fashion style and get the chance to design their own fashion label.

The competition will run for five weeks and is open to customers who love to look their best and get noticed

Besides a weekly cash prize of N25,000 to be won by 10 lucky people each, the overall winner will have the opportunity of working with a notable Nigerian fashion designer to showcase his or her creations in a top rated fashion show in the country.

“Having a good knowledge of our target market for these devices which are the youths, we’ve decided to come up with a campaign that will push them to exhibit their creative prowess in fashion and style. We want to give people the opportunity to share with the world what talents they’ve got so that they can be recognized” said Deborah Shepard, Head of Marketing at Nokia West and Central Africa.

“To participate, users of any of the Asha Ice range of phones can download the Nokia Asha Ice Up App on Nokia store to upload their pictures or post their pictures on the Nokia Nigeria Facebook page. For each week, participants will have to post pictures of themselves in any outfit based on the theme and colour for each week which would be provided on the Nokia Nigeria Facebook page” She added.

According to Shepard, the weekly themes include: Street Smart (Yellow), Casual or chic outfits; Proudly Naija (Green), Tribal prints outfits; Big Night Out (Black), Club outfits; Suit Up (Blue), Professional outfit and On The Catwalk (White), Catwalk outfit.

The Nokia Asha Ice range includes the Asha 500, Asha 502 and Asha 503 smartphones, a range of fantastic and colourful smartphones which combines an inner layer of bold, bright colour surrounded by crystal-clear transparency to add a distinctive icy look to the phone’s design, as well as durability.

The smartphones come in single SIM and Easy Swap dual SIM variants which would allow users switch between SIM cards on the go, to get better tariffs or alternate between SIM cards for SMS, voice and data, without having to turn off the device.