Coca-Cola Nigeria Launches “Share A Coke”

Coca-Cola Nigeria has launched the popular “Share a Coke” campaign in the country. For the first time in Nigeria, Coca-Cola is replacing its iconic logo with popular Nigerian names on all its packaging – the returnable glass bottle, cans and PET bottles.

“Share a Coke transforms the global Coca-Cola brand into a special, personal experience for our consumers.” said Patricia Jemibewon, Marketing Director, Coca-Cola Nigeria Limited. “By swapping our iconic Coca-Cola logo with personal names, we give all our consumers a unique opportunity to connect and share their personalized Coke with the people who matter the most to them- friends, family and loved ones, either in person, or virtually”, she said.

Giving more details about Share a Coke, Jemibewon further disclosed that the “Share a Coke” campaign recognizes Nigeria’s culture and diversity as 600 popular names have been selected from the rich array of names across the various regions of Nigeria. “Share a Coke does not only reinforce our ongoing commitment to refresh the world but also to inspire shared moments of optimism and happiness”, Jemibewon concluded.

From the 10th of January, consumers will be able to buy personalized Coke in glass, Can and PET from retail outlets across the country. Consumers who are unable to find their names in-store will have the chance to create their own personalized Coke during the nationwide activation which commences on 2nd February 2015.
The ‘Share a Coke’ campaign was first introduced in Australia in 2011. Since then, the Company has launched the ‘Share a Coke’ campaign in over 50 countries around the world, including New Zealand, Argentina, Brazil, South Africa, Great Britain, Turkey, Germany, Spain and Chile.

Additional information is available on the Share-a-Coke website www.shareacoke.com.ng Follow the conversation online using the hash tag #ShareACokeNG on Twitter, Facebook and Instagram

About Coca Cola Nigeria Limited

Coca-Cola Nigeria, an active citizen of the community and one of the most respected companies in Nigeria, is a subsidiary of The Coca-Cola Company, the world’s largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, one of the world’s most valuable and recognizable brands, our Company’s portfolio features 17 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitamin water, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks.
Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of more than 1.9 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world’s top 10 private employers with more than 700,000 system associates.