One&Only Reethi Rah Launches Retail Experiences For Guests

ONE&ONLY REETHI RAH LAUNCHES NEW RETAIL EXPERIENCES FOR GUESTS

One&Only Reethi Rah, the ultra-luxury all-villa resort in the Maldives, has introduced an array of exquisite, unique retail experiences for its guests, from a Missoni collaboration and Melissa Odabash pop-up store to a brand new spa ‘boutique’ offering the latest in health and wellbeingaccessories. The resort has also introduced a personalised shopping experience, where guests will be able to consult with one of the NEO professionals informally and then a selection of items will be delivered to their villa which will allow guests to try on items in the privacy and comfort of their own villas.

Missoni Month

One&Only has partnered with world-renowned Italian fashion house Missoni to create a capsule collection of coveted items for the winter sun season, including a bikini ($395), short beach dress ($620), kaftan ($900) and playsuit/romper ($745). The stunning new collection features a bespoke Missoni print, created exclusively for One&Only, designed in a colour palette that inspires comparisons with the lush tropical foliage and brightly coloured flowers found at One&Only’s luxury beach resorts around the world. The items offer a sense of effortless style for guests, whether they are enjoying lunch on the beach or an après-sun cocktail at the bar. This is a limited collection with just 250 pieces worldwide being sold at One&Only Reethi Rah in the Maldives, One&Only Cape Town in South Africa, One&Only Le Saint Géran in Mauritius, One&Only Ocean Club in the Bahamas. The collection will soon be available at One&Only Palmilla in Los Cabos, Mexico.

One&Only Reethi Rah is celebrating the launch of this new collection with a ‘Missoni Month’ from mid-February. The exclusive Missoni print will be ever-present at the resort, with a bespoke Missoni buggy to transport guests from the boutiques and a fashion show at the weekly GM cocktail party.

“Missoni is one of the best known, loved and recognized fashion brands in the world and we are thrilled and privileged to announce our partnership with them to create these bespoke statement holiday pieces,” commented Preston Schroeder, Director of Retail for One&Only. “Fashion is an intrinsic part of our guests’ lives and collaborating with such a leading luxury designer, renowned for its sophisticated craftsmanship, is a real coup for us and allows us to provide something truly unique for our guests to enjoy both on holiday and at home.”

“We have a long standing relationship with One&Only, so it was a natural progression to move from creating one-off pieces for them to a capsule collection,” commented Angela Missoni, Creative Director of Missoni. “Boasting Missoni’s pioneering stripe aesthetic vision and unmistakable zigzag motif, these elegant items were inspired by the rainbow of vibrant colours found at One&Only’s luxury resorts and are a must-have for anywinter sun wardrobe.”

New wellness and beauty retail experience

One&Only Reethi Rah has also recently unveiled a new spa ‘boutique’; a collection of exquisite, must-have lifestyle products, curated by Preston, redefining the luxury wellbeing retail experience in the Maldives. After eight months of research, Preston has hand-picked a selection of items from skin care products, perfumes and beauty gadgets to scented candles and books.

Those wanting to continue their wellbeing journey after they leave the spa can indulge in the latest skin care products from best-selling brands such Sunday Riley, This Works, Dr Hauschka, Dr Jackson’s Natural Products, Realine, Sans ceuticals, Aromatherapy Associates, Ren and CO Bigelow. For professional effects, guests will love GLAMGLOW mud-mask which was created in 2010 exclusively for backstage use in Hollywood’s entertainment industry and the NuFACE Trinity device which gives a ‘five minute facial-lift’, clinically proven to improve facial contour and reduce wrinkles. Cult product Egyptian Magic – a unique, multi-tasking, all-natural skin care balm which countless celebrities and their make-up artists swear by – will no doubt be popular, using a combination of effective antioxidant ingredients to create super soft, hydrated skin. For perfect beach-ready legs, guests need look no further than Legology’sAir Lite – a complete ankle-to-buttock support cream which conditions, tones and shapes, and eos – a shaving cream offering 24 hours of deep, ultra-soothing moisture.

Guests can relax their feet after a long flight with Holistic Silk slippers, the soles of which contain magnets to stimulate blood circulation and activate pain relief for tired and painful limbs. For a health and wellbeing boost, the Natural Calm supplement will restore a healthy magnesium level and balance your calcium intake, the result of which is a natural stress relief.

Fitness enthusiasts won’t be disappointed with the One&Only branded yoga gear and Sweet Sweat – a balm designed to create a thermogenic effect on the applied areas, thereby increasing the circulation of exercising muscles and allowing you to maximize your workouts.

In addition, the spa boutique features some exclusive collaborations, including a bespoke range of jewellery designed by Zoja that not only look stunning but also help balance and spiritually heal the soul, inspired by Chakra colours.

The new spa retail concept is due to be rolled out at all One&Only resorts soon.

For reservations or for more information on One&OnlyResorts, visit oneandonlyresorts.com

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