Brands/Brand Events
EVENT REVIEW: The Launch of Jameson Black Barrel Whiskey
The launch of the Jameson Black Barrel was like no other. The Hats & Tatts party hosted by Alani was the perfect opportunity to celebrate the launch of the new super premium whiskey. The highly disruptive event took place at a transformed parking lot somewhere in Lagos. Alternative soul artist, Brymo, captivated guests with his unique performance setting the mood with the roaring sounds of the drums much to the delight of the guests. The DJ booth took the shape of a well-lit black barrel and was the focal point for guests as the evening went on.
The brazen sounds of the violin over the DJ’s set made for an incredible sonic experience. The bars served up a variety of cocktails, the Jameson Black Barrel signature serve Black Tonic & Orange, the classic Whiskey Sour, and all-time favorite Old Fashioned. The Hats & Tatts party would not have been complete without on-site tattoos from international artist (and Alani’s personal tattoo artist) Elie Akkary, he was the highlight of the evening with many guests opting to be permanently inked.
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